The assignment was to illustrate a recently coined phrase for the monthly feature "Jargon Watch."
This was the list of phrases I had to choose from:
Longdaysin: A newly discovered molecule that can change the circadian rhythm of animals and is being tested as a jetlag remedy
WWF: A new file type that is unprintable (designed to reduce paper use in offices.)
Culturomics: The study of cultural trends based on quantifiable analysis of books. (As opposed to literary interpretation.)
Pocket airports: Small airports designed for residential neighborhoods.
I was so inspired by the selection (and so excited to be working for Wired) that I ended up doing a sketch for each term.
|Longdaysin: A fish trying to cope with his newly adjusted circadian rhythm. ( Essentially, a fish with insomnia. Other possibilities for depicting this would be to show the fish sitting up watching TV late at night.)|
|WWF: person working on their laptop in the canopy of a rainforest.|
|Culturomics: a book being studied by scientists in a lab.|
|Pocket Airports (a): A suburban cul-de-sac with planes instead of cars.|
|Pocket Airports (b): A riff on the classic suburban image of a man washing his car, replacing the car with a plane.|
Pocket Airports (c): A suburban home with a plane parked out front and a sky full of plane traffic. I would also include a little family next to the plane waving to the camera, like a vintage family photo.
The art director liked the illustration for Pocket Airports and I did another round of sketches developing the idea further.
Here was final rendering.