October 03, 2011

Bloomberg BusinessWeek: Insulin Man

I got the chance to do a little character design for Bloomberg Businessweek. This little 'Insulin Guy' was commissioned for a story about Novo Nordisk's attempt to create and market a more expensive "up-scale" insulin. Check out the story here. Thanks to Shawn Hasto for the assignment, and Pat Kinsella for help with the execution.

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